I love writing so much I’ve thought of pivoting to focus on writing even more! My second article for the UsabilityHub blog, titled "Enhancing unmoderated studies: How to uncover deeper insights with creative approaches", is now posted ;)

This one was particularly interesting and fun for me because I took a creative spin on the topic comparing it to ice cream sundaes. HA.

Here is the beginning of the passage:

“Unmoderated studies can be an extremely valuable way to gain findings and insights (yes, these are different) into people’s attitudes and behaviors, and identify areas for improvement in your product or service. But it can be difficult to dig deep when you only have 10–15 minutes. To address this, without extending the timeframe, I often incorporate additional tactics.

These tactics are similar to making an ice cream sundae. The unmoderated study is the ice cream and the tactics are the toppings that enhance the overall experience. Just as a sundae becomes more delightful with a variety of toppings, unmoderated studies can provide richer insights when supplemented with these strategies.

Let’s explore various approaches that can be creatively combined to enhance the unmoderated study experience!”

The link to read the full article is below. TY UsabilityHub!