The Fall 2023 Ask Like A Pro cohort is in full swing! This is always a really exciting time in our cohorts. The researchers authored their stakeholder kick off agendas, held their kick off calls, drafted their study plans, gathered initial stakeholder feedback, and are now revising their plans. Specifically, they are finessing their segmentation, honing in on their core questions, and brainstorming possible activities to include in their 1:1 IDIs with participants.

This afternoon we have our live Survey/Screen workshop where we’ll dive into how to find, solicit, screen, and schedule the people best suited to provide the feedback on the study topics we are exploring. We’ll discuss the differences between attitudinal and behavioral criteria, recruiting fundamentals, platforms to assist in our recruiting efforts, and more.

May of the projects have both generative and evaluative aspects to them. As such, we’ve discussed heuristic reviews as well. This is a powerful yet often underestimated approach for enhancing both physical products and digital interfaces. Heuristic reviews allows us to scrutinize the usability and user-friendliness of physical and digital designs.

In this Q&A-style blog article, we’ll delve into the realm of heuristic reviews, exploring what they are, their significance, how they are conducted, and why they matter in the world of UX.

Q1: What are Heuristic Reviews?

A: Heuristic reviews are methodical evaluations carried out by industry experts to assess the usability and user-friendliness of a product or experience. They serve as a detective’s tool, systematically examining designs against predefined usability principles or “heuristics.” Importantly, heuristic reviews do not involve participants and can be conducted during various stages of development, including post-launch.

Q2: Why Should We Care About Heuristic Reviews?

A: Heuristic reviews offer more than just issue identification. They provide valuable input into how people experience our designs and whether they are efficient and user-friendly. These reviews help us pinpoint areas for improvement, ultimately leading to increased satisfaction and overall effectiveness.

Q3: How to Conduct an Effective Heuristic Review?

A: To perform a heuristic review effectively, follow these steps:

• Choose Relevant Usability Heuristics: Start by familiarizing yourself with established usability heuristics, such as Nielsen’s 10 principles. Select the ones that best fit your project.

• Systematically Examine the User Interface: Review the experience systematically, defining where it begins and ends. Focus on the top tasks users aim to accomplish and evaluate them against the chosen heuristics.

• Spot Issues and Suggest Improvements: While navigating the design, identify violations of the heuristics and record them. Later, provide specific feedback on how to rectify substantial violations.

• Prioritize and Collaborate on Fixes: Prioritize violations based on severity and potential impact. Collaborate with your team to brainstorm and implement the most critical improvements.

Q4: Uncovering Deeper Design Issues

A: Heuristic reviews go beyond surface-level problems. They can uncover deeper design issues like cognitive biases or inconsistencies that significantly impact satisfaction.

Q5: Making Your Designs User-Centric

A: Heuristic reviews, though they may seem complex, can have a substantial impact on your designs. They provide valuable metrics that appeal to stakeholders who prefer quantitative data. These reviews guide us toward creating designs that resonate with our users, optimizing interactions for seamless experiences. 

The above is based on a longer, more detailed blog article authored for Usability Hub.

​You can access and enjoy the full article here.

In summary, heuristic reviews are a practical and repeatable technique for assessing and improving design aspects. They offer actionable learning, help prioritize improvements, and contribute to user-centric designs. When conducted effectively, heuristic reviews are an invaluable tool in the UX toolbox, ensuring that our products and interfaces captivate users with seamless interactions.

Want to learn about Ask Like A Pro or find out if it might be a good fit for you? Feel to schedule a free Zoom call with Michele here. We still have Observer seats available for this cohort! if you're ready to jump in, you may register here.

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​And that’s a wrap!

We try to alternate between a theme and UX/UXR jobs, events, classes, articles, and other happenings every few weeks. Thank you for all of the feedback. Feedback is a gift, and we continue to receive very actionable input on how to make Fuel Your Curiosity more meaningful to you.

What do you think? We're constantly iterating and would love to hear your input.​

Stay curious,

- Michele and the Curiosity Tank team

PS: Book a call with Michele to learn if the Observer experience might be a good fit for you!