Plan Like a Pro Workshop
Craft A Winning Research Plan With Stakeholder Buy-In with this on-demand workshop
$349
When you're ready to work from start to finish on a customer research project, you need a plan.
Why start with a plan?
Because a winning user research PLAN includes stakeholder buy-in and engagement. To us, stakeholder engagement is the single biggest predictor of a study’s success and the PLAN lays the foundation for this success.
Here’s what you’ll learn in the PLAN workshop.
Gain confidence that your product and service-focused research will improve your customers experience
Master and leverage stakeholder engagement and gain alignment on your organization’s success criteria and metrics
Understand how to ask questions that yield accurate, relevant information (even when customers aren’t clear on what they want)
Choose the best methods to easily and efficiently understand your customer’s story and mindset, regardless of industry
Identify criteria and sources to recruit the right people
Pinpoint the exact information to gather so you use time productively and get the biggest bang for the buck from your research dollar
Takeaway: A well-drafted research plan
And here’s exactly what you get…
Immediate, lifetime access to the tools, templates, pre-recorded video lessons, and live PLAN workshop from a previous cohort.
5 hours of the live workshop led by Michele that you can watch and replay whenever you want.
Access to an easy-to-use, all-in-one online education platform where all your tools, templates, and videos are housed.
“The most helpful by far has been the planning workshop. That has been the part that has tripped me up the most in the past, but I couldn't diagnose exactly why I was having so much trouble… What I got out of your session was that the scoping process really needed to involve all stakeholders to prevent issues in the future. Your workshop really solidified it and OMG much of the stress of taking on the challenge of having to scope the research is gone... SO MUCH EASIER.”
- Lucretia Yeh, On-Demand Student
Created and led by Michele Ronsen, CEO of Curiosity Tank
Hey there! I’m Michele Ronsen.
I’ve been conducting qualitative research on behalf of Fortune 500s and start ups for nearly a decade. I’ve helped companies like Facebook, Zillow, and Slack make better products, services, and more informed business decisions. My clients rely on me when they want data and insights that are accurate and actionable and when they want to build their team's in-house research acumen.
In these workshops, I’m giving you everything I use: templates, guidelines, scripts, and more, so you are covered in this series and for research you’ll run in the future.
Using my experience with countless studies, launches, iterations, and collaborations, I'll show you the skills you absolutely need, demonstrate how the theory comes to life in practice, and dozens of shortcuts that save time and money.
I know you need someone right by your side to ask, “what’s next?” That's why the workshop series is super small and interactive. Join me to "learn-by-doing" and have some fun along the way.
Plan Like a Pro is part of the 6-part Ask Like a Pro series for professionals who want to learn the ins-and-outs of conducting insightful customer research.
Interested in finding out more about the other workshops in the series? Check them out on the Ask Like a Pro Workshops page.